Halls reception theory


  • How a person responds to a message in either the text in a book or scenes in a tv and movies 
  • Encoding: how the creator makes the message and creates the correct representation through spoken clues or non spoken clues such as actions  
  • Decoding:how the reader/watcher interprets the message from the clues in it 
  • Dominant reading:the reader fully shares the texts code
  • Negotiated reading: the reader partly agrees with the preferred reading but sometimes changes in a way based on experience and interests
  • Oppositional reading: social situation places them in an oppositional relation understands the preferred reading but does not share the texts code but rejects this reading (alternative frame of reference ) like feminism or politics
Message is interpreted depending on the reader/watcher cultural background point of view is based on dominant negotiated oppositional reading . Reader bases meaning on own experience 

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